Senior Housing Archives - Page 7 of 8

5 Ways to Increase CRM Adoption Among Your Employees

Eden Meirow Senior Housing, Technology July 24, 2015

Customer relationship management, or CRM, is just as important now as ever before, especially in the world of senior living. After all, your employees’ interactions with prospects are what your entire senior living community is based on. But getting all of your employees to ...Read More

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Studies Show Call Centers Key to Occupancy Growth

Eden Meirow Senior Housing, Trends July 23, 2015

Occupancy growth is the key to remaining successful in the senior living business, and it all starts with an appointment. But getting more appointments — which lead to more tours and, eventually, more move-ins — can be tricky. So what’s the secret? Well, recent ...Read More

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Are Your Senior Living Tours Losing You Business?

Eden Meirow Senior Housing July 17, 2015

Are your tours inviting people to your community? Or are they driving people away? A recent study by Caring.com found that most prospects — 83%, in fact — tour more than one community, with more than half visiting three or more. What can you ...Read More

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Social Media for Senior Living Communities: Why You Need It and How to Use It

LaTasha Senior Housing, Technology, Trends June 22, 2015

Social media is something most senior living marketers are familiar with, but many wonder if it’s really worth it for their communities. The answer is yes. Many industry professionals neglect social media, but that’s a huge mistake. Despite not growing up around technology, seniors ...Read More

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The Rising Costs of Long-Term Care

Eden Meirow In-Home Care, Long-Term Care, Senior Housing May 29, 2015

Many people look forward to retirement as a period of more free time to spend on hobbies and with family. However, it’s increasingly becoming a period of panic: 81 percent of seniors are not confident that they can handle the cost of long-term care. The ...Read More

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Options to Traditional Senior Living Facilities on the Rise

Eden Meirow Long-Term Care, Senior Housing May 29, 2015

Traditional senior living facilities, especially nursing homes, are falling in popularity as alternative care models become available. Today, seniors have more options for how they want to live, and some of them, like Florida newcomer Room2Care may prove major disruptors in the senior housing space. ...Read More

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3 Resources to Boost Your Senior Living Sales and Marketing Performance

LaTasha Senior Housing May 20, 2015

Senior living providers face plenty of challenges. Competition among senior housing companies is heating up as they race to provide the newest amenities to attract residents, but they also face competition from alternative models, such as in-home care and the newly emerging “DIY” retirement ...Read More

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Why and How to Use Benchmarking Data in Your Senior Living Community

LaTasha Senior Housing May 18, 2015

Benchmarking is the process of measuring products and services against your competitors. It is an opportunity for you to determine whether or not your practices, expenses, and conversion rates are in line with other senior living communities. By comparing your internal processes against an ...Read More

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How to Select Senior Living CRM Software

LaTasha In-Home Care, Senior Housing, Technology May 11, 2015

Customer relationship management, or CRM, software helps senior living communities increase sales through managing, recording, and evaluating customer interactions. You can also use it to manage and facilitate employee, vendor, and partner relationships, as well as keep track of accounting and other operational data. ...Read More

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5 Reasons You Can’t Afford to Ignore Online Search

LaTasha Senior Housing, Technology, Trends May 5, 2015

The rise of the Internet has brought many changes to marketing, and the senior living industry is no exception. Today, seniors are getting online more than ever. Not only are they searching for senior living options, but their tech-savvy adult children are getting involved ...Read More

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