LaTasha Archive

The Baby Boomer generation comprises some 77 million people born between 1946 and 1964. By the end of this year, this group is expected to represent 45% of the U.S. population. Because they are currently both prospective residents and the adult children of prospective residents, ...Read More

Social media is something most senior living marketers are familiar with, but many wonder if it’s really worth it for their communities. The answer is yes. Many industry professionals neglect social media, but that’s a huge mistake. Despite not growing up around technology, seniors ...Read More

Benchmarking is the process of measuring products and services against your competitors. It is an opportunity for you to determine whether or not your practices, expenses, and conversion rates are in line with other senior living communities. By comparing your internal processes against an ...Read More

Customer relationship management, or CRM, software helps senior living communities increase sales through managing, recording, and evaluating customer interactions. You can also use it to manage and facilitate employee, vendor, and partner relationships, as well as keep track of accounting and other operational data. ...Read More

Content marketing is a strategic approach to marketing that includes the creation and curation of content. In successful senior living communities, content marketing is an increasingly important part of the overall marketing strategy. Here are five benefits of implementing this strategy in your community. 1. Reach ...Read More

A customer relationship management (CRM) system is an important addition to any senior living community, large or small. CRM is a useful tool for communicating with customers and for generating and managing leads, which can significantly boost your bottom line. Research has shown that the ...Read More

Traditionally, much of the senior living industry has been marketed directly towards seniors themselves. It makes sense: the choice to relocate is theirs, and where they choose to go is their decision. But have you ever thought about who may be helping them reach ...Read More