Monthly Archive:: June 2015

The Baby Boomer generation comprises some 77 million people born between 1946 and 1964. By the end of this year, this group is expected to represent 45% of the U.S. population. Because they are currently both prospective residents and the adult children of prospective residents, ...Read More

Social media is something most senior living marketers are familiar with, but many wonder if it’s really worth it for their communities. The answer is yes. Many industry professionals neglect social media, but that’s a huge mistake. Despite not growing up around technology, seniors ...Read More

More and more seniors — and their adult children — are using the Internet to find information about senior living communities. This means it’s easier for you to get the word out about your community. However, it also means that prospective customers are hearing about ...Read More