Heather Brown, Author at Livistry

5 Best Resources for Assisted Living Licensing Information

Heather Brown Long-Term Care, Regulations September 24, 2015

The growing scope and definition of senior care makes it difficult to keep pace with changing regulations. In addition to federal mandates, each state has developed regulatory sets for assisted living administration and management. Here are five online resources that can help you better ...Read More

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Sneak Peek: Annual Report on Nonprofit Senior Living Providers

Heather Brown Senior Housing, Trends September 21, 2015

Keep an eye on Leading Age for their upcoming annual report, co-sponsored by Ziegler, of the top 150 (LZ 150) nonprofit senior living service providers in the United States. A sneak peek was released August 31, highlighting the top 25 market-rate providers, as well ...Read More

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5 Ways to Attract More Senior Living Move-Ins

Heather Brown Long-Term Care, Senior Housing September 17, 2015

Senior living organizations swim in a competitive pool, and the growing senior population knows what they are looking for and how to find it. As a result, many marketing executives are feeling forced to change their tactics. In a nutshell, here are a few ...Read More

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Authenticity Strengthens Assisted Living Marketing

Heather Brown Senior Housing, Trends September 16, 2015

Senior Housing News on Monday shared four provider perspectives on including residents in their marketing and sales processes. Their strategies aim to deepen the authenticity of a prospect’s experience and, ultimately, attract more residents to their communities. In general, the benefits seem to outweigh ...Read More

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A QAPI Quick Guide for Long-Term Care Compliance

Heather Brown Long-Term Care, Regulations September 14, 2015

Long-term care regulation reforms are still in the proposal stage, but it’s not too early, experts say, to begin implementing the change process. According to a recent McKnight’s report, Quality Assurance and Performance Improvement (QAPI) is the means by which regulatory compliance will be ...Read More

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The Increasing Cost of Long-Term Care Insurance

Heather Brown Long-Term Care, Trends September 9, 2015

Roughly 105,000 New York State long-term care insurance policyholders will see an October increase of as much as 60 percent on their annual premiums. In April, New York State insurance regulators approved increases on long-term care policies sought by Genworth, MetLife, and First Unum. Increases ...Read More

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Identifying Acuity Creep for better Assisted Living Care

Heather Brown In-Home Care, Long-Term Care, Regulations September 8, 2015

Even with clearly defined standards and recording tools, it can be difficult to identify specific points in resident health when a change in care might be needed. According to a recent best practices report from the American Health Lawyers Association, it’s important, though, to stay ...Read More

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Tailwinds of Change: What Will the Senior Living Boom Bring?

Heather Brown In-Home Care, Senior Housing, Technology September 4, 2015

Predictions abound in senior living industries around the aging of the Baby Boomer generation in America. Boomers are increasingly aware of how they want to age, and they have access to more tools than ever before. They also represent a population that promises to balloon ...Read More

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Prospects Seem Strong for Senior Housing Sector

Heather Brown Senior Housing, Trends September 2, 2015

National Real Estate Investor and the National Investment Center for Seniors Housing & Care (NIC) released exclusive research last week that says the overall outlook remains positive for those investing in senior housing properties or planning new construction. Beth Mattson-Teig reports the second quarter of ...Read More

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Assisted Living Choices Driven by Online Reviews

Heather Brown Senior Housing, Technology August 31, 2015

Now, in addition to finding nursing home reviews on Yelp, emerging trends show the generally increasing significance of all online reviews in consumers’ choices of assisted living facilities. According to last year’s Software Advice survey, as many as 88% of North American consumers now ...Read More

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