Tech startups in senior care now have a powerful ally.
Tech accelerator Aging 2.0, a global innovation platform for aging and senior care, is on a mission “to accelerate innovation to improve the lives of older adults around the world.”
According to an October 12 CNBC article, Aging 2.0 helps senior care start-ups “find the tools they need to survive and thrive in an industry that’s slow to innovate.”
Over the course of a one-year program, Aging 2.0 attracts investors and corporate partners for its member start-ups. Senior residence operator Brookdale Senior Living and medical supplier Medline Industries are among them.
Aging 2.0 champions startups with transformative and innovative goals similar to its own. They also reap the benefits and help startups do the same. The $7.1 trillion “longevity economy” market comprises 46 percent of the U.S. economy, and it’s predicted to grow to over $13.5 trillion by 2032.
Many top-flight venture capitalists share this push for innovation in senior care. Netscape co-founder Mark Andreessen, for example, backed the online caregiving marketplace Honor with $15 million. Home care is seen as the ripest area for innovation since most baby boomers prefer to age in place rather than move to a care facility or retirement community.
Source: CNBC Disruptor50. Top VCs Target $7 Trillion Senior Care Market
