Trends Archive

Occupancy growth is the key to remaining successful in the senior living business, and it all starts with an appointment. But getting more appointments — which lead to more tours and, eventually, more move-ins — can be tricky. So what’s the secret? Well, recent ...Read More

Social media is something most senior living marketers are familiar with, but many wonder if it’s really worth it for their communities. The answer is yes. Many industry professionals neglect social media, but that’s a huge mistake. Despite not growing up around technology, seniors ...Read More

The world we live in is becoming increasingly reliant on technology, and that’s true for senior living facilities, too. Many facilities are seeing the benefits the Internet has on residents’ lives, including increased communication and gaming, while other facilities are employing the use of ...Read More

Traditionally, much of the senior living industry has been marketed directly towards seniors themselves. It makes sense: the choice to relocate is theirs, and where they choose to go is their decision. But have you ever thought about who may be helping them reach ...Read More

About 15% of Pennsylvania’s population is over 65 years old, and that percentage is expected to increase to 20% in the next 15 to 30 years. While this is one of the highest percentages in the United States, it reflects a demographic shift happening across ...Read More

Demand for senior housing options is rising, meaning more and more senior living choices are on the horizon. Niche markets, technology, and digital solutions are just a few of the things to look out for in 2015. Thanks to a rising stock market, recovering home ...Read More